Reading over Ken Auletta's piece in the New Yorker on the e-book platform wars, I was struck by a quote by an unnamed publisher who complained that "[Amazon] chose to do something irrational—lose money—in order to gain a monopoly."
In fact, as the ghost of Sam Walton would willingly attest, selling products at a loss to drive out scrupulous, non-conglomerated competition could be deemed highly rational for the right CEO—unethical, perhaps, and illegal in many cases, but not irrational.
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